So... you have a solution? It improves patient safety? Clinical outcomes?
Every situation is different. Innovation in thinking is critical to the future of healthcare - whether it be economical, technical, or furthering practice. To launch a solution to UK healthcare, we break it down to six (or less) broad areas in order to achieve faster market penetration. These areas are summarised below. Sometimes, certain areas present a challenge - this is where we can work with you ... to ensure the right innovation is in the right place to further patient care and safety.
Of course, engagement with client organisations is bespoke: We can build out commercial teams, engage with healthcare stakeholders in a business development capacity, or even work with your teams on salesforce effectiveness and stakeholder engagement. We can work ad-hoc or on longer term partnership approach in providing an injection of what the client organisation requires.
It is important that solutions are 'positioned' properly in the context of stakeholder / end user, with current hospital challenges in mind. This then forms the basis of the value proposition, sales messages and compelling information for customers.
By identifying stakeholders, segmenting your target market, routes to market, reimbursement, and tailored commercial packages we put together a robust strategy that forms a template moving forward.
As the first part of executing strategy, 'awareness' marketing can be a combination of engaging clinical networks or professional organisations, press releases in clinical publications, training events, web/social media campaigns, and so on.
Not just approval, but endorsement from clinical or professional bodies is important. Whether it be a robust business case, or the development of reference sites / healthcare advocates., we can guide you through best steps, based on the overarching strategy. We can even support you through regulatory issues.
In UK healthcare, there are various routes to faster access to healthcare providers. There are occasions where this may be indirect, through established commercial partners to the NHS for example. We can guide and facilitate the best arrangement based on aspirations.
By understanding funding routes in the NHS and private sectors, and engaging all stakeholders, we can tailor a menu of commercial options best suited to your solution. This can include financial partners or funders in order to offer a solution which works harmoniously with hospital economics and offers best value to healthcare providers..
We offer sales training tailored to the healthcare market for specialist personnel who interact with healthcare. Adopting a consultative / customer-centric approach to working with healthcare stakeholders, which develops a greater understanding of healthcare challenges & health economics . We help with how to interact with healthcare practitioners which is conducive to mutually beneficial partnerships, while maintaining respect for acute clinical situations and maintaining commercial integrity. This can be in the form of training days or working with your teams on a one-to-one basis.
We draw upon our experience in a diversity of healthcare organisations in change management and optimizing resources, and work with you to identify 'pain points' and advise on areas for enhanced productivity & performance. With a focus on people/functional infrastructure and processes/systems, we are here as a helping hand to give you an outsiders-in perspective for areas of improvement.
The MDR (which is replacing the MDD) highlights and more clearly defines the requirements of medical technology manufacturers and distributors in their obligation to provide and document PMS. We can support you hands-on, or simply guide you through this.
We enjoy excellent working partnerships with Web Developers, Animation Studios, SEO Specialists, CRM/ERP Providers, and Clinical Training Establishments, to name a few. All this means a 'one-stop solution' to successful launch of healthcare technology or commercialization.